-Launched and grew four social media communities; engagement growth 40% higher than the average.
-Designed editorial content strategy; curated and segment editorial content to increase engagement and channel growth; collaborated across teams to identify content.
-Delivered social media monitoring and effectiveness reports for senior management.
-Created YouTube videos to engage database developers and startup community that led to a 400% increase in views.
-Developed and executed social media, editorial calendar, SEO and paid search strategy for Better Choice, a marketing campaign targeted towards Oracle.
-Generated marketing qualified leads that led to $600K in closed deals.
-Partnered with sales to delivered account intelligence, launched field readiness trainings, crafted sales playbooks, and established an online community.
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