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담당업무
O CRM KPI Management - Preparing CRM MTD/YTD report
with analysing customer data-base status by BTQ (Capture rate, UPT, ABV,
Capture rate, Information capture rate, contribution by segment, gender,
collector list, etc) - Monthly / Quarterly CRM
activation plan and follow-up and feedback - Align CRM activities with
APAC, HQ Request - CDB Management with BTQs, IT
and HQ / APAC with CDB cleaning - BTQ Staff CRM monthly
training and communication O Clienteling, Customer Journey
& Loyalty Program management - Monthly, Quarterly and
Annually Clienteling ACTION planning and review
- Plan for developing Active, Inactive to active, TOP VIPs, high
potential and collectors and boosting their sales by various CRM and promotional
actions - Seasonal gift (with MKT ,
using CRM BUDGET) / VIP`s special request handling with HQ : Special order (LE) - Support and guide RAM to
execute these actions for BTQs - Monthly monitoring, analysing
CLIENTELING result by BTQs and action planning with RAM - Identify high potential
customer from BTQ and make recruitment action plan for key events (BWW, SIHH
CTY, preview, essential moments and etc) with keen communication with RAM and
BTQs - Planning of Key VIP events
(Essential Moments, Sample preview & local essential events) - Special action suggestion to
RAM for Retail excellence. - Global VIP events with TOP
VIPs as brand ambassador O Retail Activation planning
& Communication. - Retail Activation planning -
aligned with marketing calendar - Periodical promotion planning
- Communication planning for
each occasion - eDM, DM and call with agency - Active Sales involvement for
pre-order, VIP orders. - Department store’s DM
communication planning and execution - Communicate all in-store
promotion with retailers to support RAM’s actions in BTQs. - Handling request of event and
promotion from the department store. - Cooperation with other
department for promotional support (Marketing & PR) and communication with
team. O Budget management. - Manage CRM budget with retail
director to optimize all CRM activities.
자격요건
ㆍ학력 : 대졸이상
ㆍ경력 : 경력10년↑
- Minimum
10 years of relevant working experience with at least 2~3 years at managerial
level of CRM and Clients related area in luxury retail industry - Bachelor’s
degree or above in Business Administration or related discipline - Detail
oriented management with retail excellence. - Strong
problem-solving skills and good communication skills in internal and external
stakeholders - High
level of CRM and KPI analytical skills and leadership skills to lead BTQs - Fluent
in English and Korean
우대사항
ㆍ유관업무 경력자
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