Specific Responsibilities
- CRM Analytics and Action Plan
Implementation
·
Analyze customer data to identify
trends, preferences, and behavior patterns.
·
Develop and implement targeted CRM
strategies to increase customer engagement and retention.
·
Collaborate with cross-functional
teams to execute CRM initiatives effectively.
- CRM Data Collection System Management
·
Oversee the management of CRM
databases and systems to ensure data accuracy and integrity.
·
Implement data collection
strategies to capture relevant customer information across multiple
touchpoints.
·
Regularly update and maintain customer
profiles to facilitate personalized marketing campaigns.
- Omnichannel, Cegid Project Support on CRM
·
Provide support for CRM
integration across omnichannel platforms to ensure a seamless customer
experience.
·
Collaborate with IT teams to
integrate CRM systems with Cegid and other relevant platforms.
·
Assist in the implementation of
CRM enhancements and updates.
- Client Experience
·
Develop and execute in-boutique
events to enhance the client experience and drive sales.
·
Coordinate the selection and distribution
of client gifts and incentives based on CRM insights.
·
Create personalized client
communications, including messages, and exclusive offers.
Perform other duties
as required
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Relevant Experience and Training
- Degree holder
- 3-4 years of
proven experience in CRM analytics and strategy development.
· Experienced in luxury
business, especially Jewelry & Fashion
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Relevant Knowledge, Skills, Abilities
·
Good command of written and spoken English
·
Strong analytical skills with the ability
to interpret complex data sets and derive actionable insights.
·
Experience with omnichannel marketing and
project management.
·
Excellent communication and interpersonal
skills, with the ability to collaborate effectively across teams.
·
Passion for luxury high jewelry and a deep
understanding of client expectations in this market.