[담당업무] 1. Product Management - Lead all global launch campaigns including full 360 marketing activation in line with marketing objective and strategy with HQ team as well as local team - Plan, Manage and integrate campaigns with related teams and persons (e-commerce, trade, training, etc.) including timeline, budget, action plan, key strategy, messages and actions - Pre & post evaluation of coffee campaigns - Develop key concept, key copy and brochures of campaigns and cooperate and integrate activities to roll out throughout touchpoints of consumers - Leverage global assets to create activation opportunities - Define and communicate the overall product vision and strategy. - Align the product strategy with the company`s business goals and objectives. - Coordinate and execute product launches, working closely with key stakeholders
2. Forecast & sales analysis - Forecast products, GWP and review with commercial teams and SCM team to keep accuracy and manage optimal stock management - Work closely together with commercial teams and finance teams to manage value chain and stock level - Analyze sales and provide report
3. Market Intelligence - Analyze and provide consumer insight & market intelligence including market, trend, coffee knowledge, competition - Cooperate for global and local driven consumer research projects
4. Communication - Localize retail comm assets for new campaign including promotion in accordance with brand guidelines and develop local assets to support local initiatives - Internal communication for campaign
5. Budget management - Responsible for budget planning and management
[자격요건] - 학력 : 4년제 대학 졸업 이상 - 경력 : 유관 경력 3년 이상 (Cross-functional team 근무 경험 필수) - 언어 : 비즈니스 영어 가능자
[우대사항] - 브랜드 / 프로덕트 매니징 경험 보유자 우대 - 외국계 기업 근무 경험자 우대 - 데이터 분석 능력, 전략적 사고 능력
[근무조건] - 고용형태 : 자체계약직 - 계약기간 : 채용시부터 2025년 6월까지 - 근무시간 : 월-금 (주 5일) 09:00~18:00 - 급여조건 : 경력별 협의 - 근무장소 : 서울시 종로구 (서대문역 부근)
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