Marketing Specialist

글로벌 의료 및 체외진단 장비 전문업체

헤니앤머코이는 2006년에 설립된 회사로 사원수 15명 규모의 중소기업입니다. 서울 강남구 테헤란로92길 14 (대치동, 동우리빌딩)에 위치하고 있으며, 헤드헌팅 및 커리어 컨설팅사업을 하고 있습니다.

포지션 및 자격요건

Marketing Specialist 미국계
( 1명 )

[근무지]

서울 본사 (강남 수서)

 

[복지]

- 자녀학자금, 차량지원금, 통신비체력단련비, 영어학습비 등

- 2회 재택근무

- 매월 3째 금요일 오전 근무 (Family day)

 

[포지션 요약]

Manages the development and implementation of the strategic marketing plan and product management plan for products in a market Having excellent understanding of the market and customer dynamics, the incumbent develops primary product positioning, pricing strategies, product commercialization and launch strategies.


[Responsibility]

1. Define GTM strategy for the products that will pave the way for a market expansion

2. Develop a successful launch plan to ensure the commercial success of the product

3. Build business models, business cases and operating plans that will allow the company

 to capture the value for customers

4. Establish relationships with internal and external stakeholders 

     (such as distributors and customers)

  that will allow us to generate new learnings / insights of user personas and journeys.

5. Provide insights into products, technology, and market trends

6. Develop specifications, user stories, road maps, customer needs documents and 

      market requirement documents

7. Collaborate multidisciplinary teams to deliver innovative solutions to customers

8. Work closely with the sales, clinical and technical teams to train, support and provide

   appropriate content of collateral material

9. Initiates and analyses market research and develop sales tools

10. Organize seminar for product promotion and present product’s value and benefit

11. Provide sales training to internal & external sales forces

 

[Requirement]

1. A bachelor’s degree from an accredited educational institution

    (Prefer an MBS or other advanced degree)

2. Minimum 3 years IVD experience with increasing experiences and responsibility

     as product marketing specialists.

     (Immunoassay & Microbiology products experience preferred)

3. English communication skills in writing and spoken is a must

4. Prefer IVD Chemistry marketing working experience

5. Experience channel management

6. Proven experience working with clinical value proposition and delivering message 

      to decision maker.

7. The capacity for self-motivation, creative problem solving and independent initiatives

8. Experience driving stakeholders’ alignment across a diver’s organization


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