담당업무
Channel Marketing Communications & Execution - Localize and execute product launch plans and deliverables (collateral, video, advertising, press releases, etc) in collaboration with AP Channel Marketing and sales team - Design and execute end-user/distributor pull-through one-time or yearly marketing programs and communicate with end-users in Korea and generate leads - Coordinate and/or support sales events- exhibition, training, tech day, etc to promote products closely working with Sales team - Generate and manage sales data-GDAP, VAATZ&MRO, Key & New product sales, etc for informed decision - Plan and execute divisional marketing budget plan aligning with business growth objective Digital Marketing Communications & Content - Develop, manage, and lead contents that focus on creating a higher affinity for our brand versus our competition - Activate Email campaign development, management and ROI tracking via Marketo/Marketing automation - Develop SEO (Search Engine Optimization) through the website to make it easily and frequently accessed by local Korean users - Implement, activate Social media plan in Korea by managing co-op resources, contents - Develop strategies to drive online traffic to the company website/social media platforms - Raise brand awareness and online presence through digital marketing campaigns - Prepare and present online marketing reports - Manage and support on-line sales tools(SalesBook, SalesForce, etc) - Extract qualitative content on different social media channels and make it localized Administration - Manage office equipment and supplies - Support to arrange flight, accommodation, transportation, Visa, etc for oversea visitors - Manage and Support general admistration work where necessary
자격요건
- Bachelor’s degree in marketing, communications or related field. - 3+ years of experience in working in Sales & Marketing area - Knowledge of digital marketing tools, digital Ads, SEO best practices, and brand exposure techniques, lead generation, social media platforms - Knowledge of video and picture editing software for localized, customized contents creation - Ability to assist market research and analysis - Ability to work efficiently with individuals at all organizational levels both internal and external - Ability to analyze ROI - Ability to work independently without close supervision - Knowledge of the latest technology and trends within the industry - Effective spoken and written skills in both English and Korean - Good interpersonal skills - Knowledge of products and the industry desirable - Willingness to travel up to 30% of the time
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