Key Position Responsibilities:

1.       Brand Management

§   Develop and drive short and long term marketing and brand strategy in line with global and local business strategy

§   Conduct market analysis and forecasting

-         Manage financial goals of the brand

-         Analyze sales data, stock, sell-out and market share data by product / sales channels

-         Create and execute strategic marketing plans and positioning strategies, and analyze market and competitor activities

2.      Market Communication

§   Develop and implement customer campaigns including events, advertising, promotions, digital marketing communications

§   Develop and manage B2C/B2B media relations and all PR activities to increase brand awareness and B2C sales

§   Activate retailers with BTL promotions, point-of-purchase merchandising materials, training, etc. (+2,000 optical shops)
  

3.      Trade Marketing

§  Plan and implement positioning strategies of products in Korea with 4P integration

§  Plan and implement new product launch campaigns - media launching events, e-marketing campaign, advertising and PR, etc.

§   Plan and implement seasonal campaigns with integrated marketing communications - Back-to-school, Spring, Parents’ day, Thanks-giving, X-mas, year-end, etc.

§   Plan, drive and manage product launch results based on revenue in collaboration with sales teams

자격요건:

§  +5 years of experience working in marketing field

§    Strategic mindset while being execution-driven

§   Strong analytical skills and demonstrated ability to turn detailed data analysis into strategic insight

§   Ability to multi task by organizing and prioritizing work and coordinate required support across multiple functions to achieve project goals and objectives

§   Experience in digital marketing is a plus

§   Strong written and verbal communicator

§   Fluency in both English and Korean

§  Bachelor’s degree in a related field, or equivalent practical experience   

근무조건:

ㆍ근무형태: 정규직

ㆍ근무요일: 월-금

ㆍ근무지: 서울 마포구 양화로 111