[회사소개] 외국계 유명 주류사
[모집부문] Boutique Brands Team Leader
[담당업무] ? BUILD THE BRAND STRATEGY - Develop annual portfolio brand plans in accordance with brand positioning, route-to-consumers, pricing, and range optimization and in line with global strategies - Analyze market trends and ensure insightful information to support strategic decision - Monitor and reinforce evolution of brand equity, and qualitative and quantitative brand exposure across key touch points
? DELIVER THE STRATEGY TO THE MARKET - Plan and execute integrated marketing plans and develop activation tools to achieve short-term and long-term objectives. - Communicate brand strategies internally, and influence the trade marketing and sales plan of brands in line with the portfolio strategy - Manage external agencies with clear creative briefs and collaborate with internal stakeholders for key marketing activities
? MANAGE AND DEVELOP BUSINESS - Brand related activities (brand communications, digital marketing, brand PR, Collaboration, sponsorship, promotion) in line with strategy - New product launch process with efficient and effective launching plans and excellent execution - Take direct responsibility for budgetary control - Manage POSM order process and oversee usage via global and local platforms. - Monitor and update market trends and competitor activities, malt portfolio performance - Agree forecasts and shipment plans with the trade marketing and logistics
? GROW PEOPLE AND BRAND - Train team members and monitor progress to meat goals - Give coaching and support with directions on team member’s deliverables, R&R, and KPIs - Act in close collaboration with trade, sales teams, business partners.
[자격요건]
? Bachelor’s Degree and Equivalent ? At least 10 years of experience in marketing experiences ? Team management experience ? Similar or related industry preferred (Liquor and FMCG industries) ? Strong brand management experience ? Convivial attitude with entrepreneurial mindset ? Fluent Korean and English ? High sense of ethics
*근무지 서울|서울
*직급 [부장급][차장급]
[제출서류] 국문& 영문 상세이력서(MS-Word)
[제출처] 담당자명 양동국 수석컨설턴트 전화번호 02-6281-5012
www.nterway.com
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