담당업무
- Understand Portfolio and
Brand strategy and lead insight team to help company to make
consumer-centric decision - Lead Key Commercial Tracking
and Brand Equity tracking and transform the data into insight - Deliver short term and long
term brand Strategy and monitor and guide the team to be on track - Systematically researches
business, market, and industry using multiple research platforms and other
resources/ channels to bring new insights to the business
자격요건
ㆍ학력 : 대졸이상
ㆍ경력 : 경력13년↑
-
More than 13 years of professional experience (and 5 year+ insights/strategy
experience is mandatory) -
Recent career experience should be directly related to consumer Insight or
insight based strategy -
Working experience in multinational consumer goods companies -
Experience of coaching/ managing the junior talents or direct reports -
Brand management or innovation management experience
- Experience of large-scale brand tracking research
우대사항
ㆍ관련 학과 전공자
ㆍ관련 자격증 보유자
ㆍ유관업무 경력자
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