담당업무

1. Develop local PR strategies and lead the activations in terms of brand equity and desirability

- Develop overall strategic PR calendar integrating product and creative contents to ensure the best brand equity as the first-class Maison and accordingly lead & implement an effective product PR strategy

- Lead the best quality of editorial coverage conveying the value of the Maison, firmly based on global PR strategy thru local perspective

- Be sensitive and attentive to develop Maison’s storytelling thru local perspective & relevance towards local audience

- Supervise all the text materials for local usage in line with the Maison’s own tone and manner

2. Reinforce strong relationship with Press and Celebrity & KOL

- Manage all press relations, KOL and extend the territory of its boundaries

- Build up good relationships with key press contacts based on professional and intellectual way of communication

- Manage general working governance around press, influencer, and celebrity to make a concrete relationship for positive results

- Make local PR strategy and manage 360 communications with press, KOL, celebrities and partners

- Encourage Press/KOL/Celebrities to respect more of Maison’s value and brand equity based on integrated and coordinated PR strategy

3. Lead a smart approach to the target audiences in new ways

- Discover proactively new PR channel to enrich the Maison’s digital presence

- Monitor the marketplace to stay ahead of trends, identify opportunities and emerging issues, while understanding new technologies and consumer insights

4. Budget control & Team management

- Liaise closely with HQ in timely manner

- Maintain accurate spending forecasts and update as needed; manage all PR & Creative Contents activity for budget tracking

- Confirm proof-of-performance for all placements prior to invoice payment

- Follow-up and control of budgets related to the marketing and communications activities (incl. monthly reporting) and communication financial procedures

- Be responsible for compliant process of all spending

자격요건

ㆍ학력 : 대졸이상

ㆍ경력 : 경력13년↑

- Minimum of 13 years work experience; Proven track record as a PR/Communication expert working in house or in agency

- Agility of Press/KOL/Celebrity communication

- Fluent in written & spoken English and Korean, French knowledge is a plus. 

- Excellent leadership with clear communication and interpersonal skills

- Able to demonstrate strong analytical and visualization skills via presentations and reports, clearly communicating large amounts of information precisely and creatively

- Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under tight timeline and pressure