담당업무
CRM ? Monthly CRM report, monitor performance and initiate CRM campaigns ? generate strategic target customer list in partnering with agency ? Enhance in-store digital clienteling platform in cooperation with IT & Retail Operations
Clienteling ? Lead client communication (Image assets management, store light box, LMS, signage, etc.) ? Partner with department stores to cultivate new customers ? Lead VIP Program (eg. VIP voucher) ? Design client journey to enrich brand experience ? Optimize top loyal customers treatments (in-store hospitality, gifting, anniversaries) ? Develop clienteling support tools for retail activations (eg. e-vite, F&B, gift, look book, order sheet, etc)
Omni-channel experience ? Lead chatbot service partnering with E.com to reinforce cross channel customer experience ? Participate in store KOL program, and incubating the community
*Clienteling = Nurturing Brand Loyal Customers
<부연설명> * 직급 : 대리급 (4-6년 내외) * 리포트 라인 : Retail marketing Manager
자격요건
- 3+ years customer engagement/development experience in Owned & Operated Brand Retail, FMCG, Fashion, Watch, Jewelry, F&B, etc. - Strong analytical skills and come up with new ideas and suggestions from these results - Having sense of fashion, trend, retail, and marketing - Strong teamwork, interpersonal, and communication skills - Effective written and verbal communication and presentation skills - Ability to implement strategies, monitor progress, and make necessary adjustments to achieve objectives
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