담당업무

1. Develop and execute Corporate PR strategies: Design and implement comprehensive corporate PR strategies aligned with Company`s overall business objectives. Develop clear communication plans, including press releases, media pitches, and crisis management strategies, to enhance the corporate brand image and reputation.

 2. Media relations: Maintain strong relationships with key media outlets, journalists, and influencers. Act as a spokesperson for Company, handling media inquiries and organizing press conferences for Corporate, Art & Culture. Serve as a liaison between the company and media professionals to ensure accurate and positive coverage across various platforms.

 3. Content creation: Oversee the development of engaging and compelling content for press releases, speeches, executive communications, and internal announcements. Collaborate with cross-functional teams to generate captivating narratives that showcase Company`s brand philosophy, values,  and corporate social responsibility initiatives.

 4. Reputation management: Identify potential risks and develop effective strategies to mitigate any potential negative impact on the company`s reputation. Conduct regular analyses of media coverage and sentiment, providing timely insights and recommendations to internal stakeholders.

 5. Stakeholder management: Collaborate with internal departments, including Executive Leadership, HR, and Legal, to align PR activities with the company`s overall strategy. Provide PR support for internal initiatives, such as Exhibitions and Corporate/Cultural Events.

6. Industry monitoring: Stay up-to-date with industry trends, competitors` activities, and social, economic, and political developments that may impact Company`s business. Continuously evaluate PR strategies to identify opportunities for improvement and innovation, adapting to changes in the external landscape 

자격요건

ㆍ학력 : 대졸이상

ㆍ경력 : 경력8년↑

- Proven experience (8+ years) in Corporate / Art & Culture PR, preferably within the retail or luxury industries.

- Bachelor`s degree above in Communications, Public Relations, Journalism, or related field.

- Excellent verbal and written communication skills, with a proven ability to create engaging content and deliver compelling presentations.

- Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders.

- Written & Verbal English Fluency

우대사항

ㆍ유관업무 경력자

ㆍ영어가능자