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담당업무
Marketing Manager <Job
Description> 1.
Public Relation -
Builds and maintains professional relationships with key media, celebrities,
influencers, and stylists -
Handle the house ambassador project -
Supervises all PR activities, manages sample set and sample loan requests by
working with the appointed PR agency -
Press seat arrangement and maximize press coverage during Milan fashion show -
Report weekly and monthly PR report to HQ -
Translate global press release and pitch to target media for press coverage -
Liaise with PR agency to maximize celebrity endorsement and press coverage in
media 2.
Digital Marketing -
Manage Kakao planning and contents according to online media plan -
Report weekly and monthly Kakao report to HQ -
Communicate with APAC and HQ about digital actions including paid social and
Kakao -
Initiate local influencer activities such as offline events/promotion planning
and execution0 3.
Event / CRM -
Plan and organize all kind of events including press and store event (store
opening, seasonal store, pop-up) -
Review the result and post-activity measurement -
Order and manage GWP -
Manage the commercial assetsfor Milan fashion show 4.
Planning & Bugeting -
Plan and manage marketing budget -
Maximize the cost efficiency and ROI -
Review and report cost spending within budget per project
자격요건 - 경력 3년 이상
- 패션 관련 경력자 - 영어 우수자 - 업무 영역을 넓히고 혼자 주도적으로 해보고자 하는 분
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