▣ 담당업무
- Lead the Korea marketing strategy, positioning, content and activation for relevant audiences in the healthcare professional and consumer sectors supporting both reimbursed and cash pay opportunities.
- Drive marketing strategic and tactical planning, execution and implementation across all HCP, Digital, and Consumer marketing channels in Korea.
- Develop strategic brand planning, market research synthesis and insights generation and marketing analytics.
- Design clinical and consumer messaging and implement across the path with a focus on new patient acquisition, utilization and retention.
- Partner with other functions to deliver improvements in the customer value proposition such as Sales, RA, Commercial and Finance.
- Lead development of marketing insights/slides for annual planning, business reviews and LBE.
- Develop and sustain continuous market leadership by successfully launching new products, Freestyle Libre 2 and 3 with differentiated strategies and customized actions to all target segments
- Measure and assess marketing campaigns/executions with data-driven analysis and insights. Ensure KPI dashboards are set to track performance of key marketing campaigns with meaningful business metrics.
- Plan and drive achievements of company vision and objectives as well as divisional mission and strategies.
- Motivate and support the skill, competency and career development for the marketing team.
▣ 자격요건
- Education: Bachelor of Arts/Science in business or science/engineering required; MBA preferred
- Total Years of Work Experience: 12 or more years’ experience preferably in the pharmaceutical and/or -medical device industry in commercial role: experience in sales preferred
- Industry-Specific Years of Experience: 5+ years of working at a healthcare marketing related industry
with understanding of regulations for pharmaceutical and/or medical devices in Korea
▣ 전형방법 : 서류전형 > 1차면접(실무) / 2차면접(임원) > 채용
▣ 제출서류 : 국영문 이력서 및 경력중심 자기소개서 (MS워드 형식)
▣ 제출방법 : ymlim@plus-hr.co.kr 로 이메일 접수
-. 최종연봉, 희망연봉 필히 기재
-. 첨부 표준이력서양식 사용 권장
▣ 마감일 : ASAP (채용시 마감)
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전형절차
ㆍ서류전형 > 1차면접 > 2차면접 > 임원면접 > 최종합격
ㆍ면접일정은 추후 통보됩니다.
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유의사항
ㆍ허위사실이 발견될 경우 채용이 취소될 수 있습니다.
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