한국맥도날드유한회사

Assistant Brand Manager

McDonald’s 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. From drive thru updates to delivery to mobile order, we are innovating quickly and growing.

Joining McDonald`s means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values: Serve, Inclusion, Integrity, Community, and Family. From support of Ronald McDonald House Charities to our equal employment opportunity practices and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet. 

포지션 및 자격요건

Assistant Brand Manager 

Department: Marketing

Reporting structure: Report to Brand Manager


Key Tasks of the Job:  
ㆍLead the development of creative strategies/briefs and media strategies/plans/execution based on deep understanding on consumer insight, supporting Brand Manager
ㆍLead dessert, beverages, and Value platforms
ㆍSupport Brand Manager for main burger campaigns
ㆍDevelop holistic and integrated ATL and BTL plans for each campaign
ㆍDevelop long-term category & platform strategies and short-term tactics to meet business goals
ㆍUnderstand the retail environment and develop in-store communications, merchandising & packaging considering the customer journey
ㆍManage merchandising which includes developing local store marketing templates, fonts & design guidelines, merchandising plan, and nutrition information
ㆍExecute plans within the timeline & budget
ㆍLeverage and share global and local assets & learnings in the system


Minimum requirements:
  • ㆍBachelor`s degree or above
  • ㆍAt least 7+ years of full time work experience in brand marketing (Sales analysis, marketing communications ATL+BTL, etc.)
  • ㆍExperience in the retail/consumer goods business is preferred
  • ㆍStrong ability to develop marketing strategies base on consumer insight
  • ㆍStrong ability in Consumer & Sales data analysis
  • ㆍHighly capable of timely development and execution of Marketing plans
  • ㆍGood communication and interpersonal skills
  • ㆍPositive & open minded to changes and new challenges
  • ㆍGlobal mindset - Work experience in a global/multi-national company is preferred
  • ㆍExcellent in reading/writing English and Korean


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