Role
Purpose
Lead Route To Consumer (RTC) and manage all aspects
of RTC including but not limited to Sales Force Automation, Collage and
Coverage, Execution Standards, Growth Drivers, M&E, Channel Segmentation
& Classification, Sales Capabilities, Geographic Prioritization, Commercial Data Management and Sales Operation. In
addition, develop and steer
commercial strategy/trade activation as aligned with the company direction and
ensure seamless planning and execution in delivering business objectives by
collaborating with local and global teams
Accountabilities
Optimize efficiency of sales operation by developing
new processes, tools, standards and ways of working.
Apply prioritisation on commercial
strategy by channel / outlet
type / customer / geography.
Supervise and lead the team to accomplish
annual SFA and RTC objectives, define and embed configuration and development
needs for the market and maintain stable operation.
Skills and Qualifications:
10+ years of commercial strategy, sales planning, marketing experience or in a similar role.
- Commercial awareness with previous experience in an FMCG environment ideally in the liquor / drink industry.
- Highly organised, detail minded and has a systematic approach in managing accountabilities.
- Ability to think strategically, with experience of stakeholder engagement.
- Strong good numeric ability and able to identify insights from data.
- Proven understanding of budget and forecast and key elements.
- Excellent communication and presentation skills and proven experience working cross-functionally and with global team.
- Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
- Good command in verbal and written English.