|
Main purpose of job Marketing
specialists help execute, and monitor marketing programs. Their work includes
researching the market, analysing trends to help define the organization`s
marketing strategy, and providing advice as to how to best reach the target
market. Depending on the role, marketing specialists may also help with the
coordination of events such as trade shows or conferences. Marketing
specialists almost always have a bachelor’s degree, usually in marketing,
business, communications, or a related field. Typically, marketing specialists
have great communication and project management skills, and an ability to
analyze data and identify trends. Reporting line -
Line
Manager: S. KOREA Marketing Manager Responsibilities
- Develop, implement, and
track marketing programs such as email, social media, or digital
campaigns, and events.
- Collaborate
with other internal teams (e.g., product and sales) to develop and monitor
strategic marketing initiatives.
- Analyze and report on the
performance and efficiency of campaigns.
- Translate and review
marketing materials, such as sales and product collateral, and ensure
brand guidelines are met.
- Work with external
agencies and vendors to execute marketing programs.
·
Marketing activities within the region ? planning,
promoting and executing exhibitions, conferences, etc. ·
Monitor and critically appraise competitor-marketing
activities within region. Impact ·
Impacts
on growth of business in Korea. ·
Enhancement
of brand in the territory. ·
Impacts
professional image of Malvern Panalytical. ·
Impacts
Malvern`s ability to provide support to customers and ·
Impacts
customer satisfaction. Accountability ·
Works
closely with Manager and stakeholders to implement the specific strategy to
drive Malvern Panalytical’s business. ·
Reporting
on a regular basis the marketing Manager. ·
Operates
within the overall policy of the company and keeps within its written rules. Communication Customer Communication ·
Daily verbal
and written communication with potential and existing customers. ·
To
handle with promptness, patience and accuracy all the telephone, fax and
written communications with our suppliers as required. Internal Communication ·
Regular
communication Manager, other members of S. Korea Marketing/Inside Sales team,
Field Sales and Applications Teams, Customer Support. Environment and hours: ·
The work environment characteristics described here
are representative of those an employee encounters while performing the essential
functions of this position. Reasonable accommodations may be made to enable
individuals with disabilities to perform these essential functions. ·
Minimal travel is expected. This can be a remote/work
from home opportunity for the right candidate. Required knowledge, skills and experience: Education ·
Must hold a university degree preferably
in a science subject. ·
Should hold a professional qualification
in marketing. Skills / Experience /
Knowledge / Capabilities ·
2 or more years of relevant marketing
experience of B to B marketing, preferably in the analytical instrumentation
field or broad/varied industry exposure in multiple markets is desirable. ·
This will almost always require an
understanding of the physical sciences. ·
Korean native speaker but fluent in
English. ·
Exposure to digital marketing practices
across SEO/SEM (Google AdWords), virtual event hosting platforms (ie Webex),
and email systems (ie Pardot) would be ideal. ·
Ability to write reports and conduct data
analysis. Core competencies:
- Communication
- Time Management skills
- Cooperation and Team working
- Adaptability
- Expertise and Professionalism
- Problem Solving / Analysis
|