[회사설명] 유명 수입 화장품 회사
[모집부문] 글로벌 코스메틱 Senior Digital Marketing Executive
[담당업무] 1. Performance Marketing - Measure and tracking media investment, performance and KPIs; bring visibility on media investment amount, strategy, and performance. - Understanding comprehensive media landscape change and competitive environment; new ad formats and technology; able to evaluate effectiveness of media plan and provide solutions. - Develop a digital marketing strategy with the goal to drive traffic and increase brand awareness and generate leads through relevant digital channels. (Naver, Kakao, Instagram etc.) - Lead to analyze campaign performance data using data visualization tools (Google Data Studio, Microsoft Excel etc.); the data side ? Ability to develop, analyze and deliver analytics & metrics reports, including selected KPIs - Campaign planning and management, ensuring that the campaigns are delivered on time, on budget, and meet high standards for creative & operational excellence (search, display, social, influencer, media buying etc.)
2. Digital Marketing - Work with cross-functional teams with relevant work - Lead and manage launching products, execution of event/promotion, and development GWP in collaboration with the manager and team member - Paid digital media operation for various platforms. (Naver Search Ads, Google Search Ads etc.) - Manage action in terms of an omnichannel strategy
3. Manage & Plan promotion/Events/Gifting - Channel content (product detail page, advertising content) development and update. - Develop & proceed of promotional materials and services, such as GWP, Package, and exclusive service in Kakao channels - Responsible of admin operation in terms of sales channel maintenance
[자격요건] - Experience in managing E-commerce campaign and drive revenue for brands (.com and/or marketplace) - Strong understanding about online platforms and biddable techniques, FB Ads Manager, Google Shopping, Website analytics tools such as Google Analytics and Marketplace Marketing Solutions portals - Comprehensive understanding on Media measurement, KPI and performance; able to translate data into growth strategy in media to drive ROI
- Advanced in online marketing trends, platforms, and technology, and able to make suitable recommendations - Minimum 7 years of Digital marketing is required. - Fluent in English - Ability to use design tools (Photoshop, Illustrator) would be preferred.
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