Job Description
1. PURPOSE OF THE ROLE
The main purpose of this role is to generate long-term sustainable growth, maximizing income and developing a supporter-centric fundraising model. As the Retention Marketing Manager, you will be responsible for leading and developing the Retention strategy and program and supporter care by maximizing revenue and donor development activities ? as well as future-proofing the program in line with our supporter’s needs and expectations.
2. KEY ACCOUNTABILITIES
1) Strategic and program development (50%)
2) Budgeting and planning (20%)
3) Leadership and management (10%)
4) Insight, analysis and data management (10%)
5) General (10%)
Job Requirements
1) Essential Skills, Knowledge and Qualifications:
? Driven and proactive with a solutions-based attitude and the ability to motivate a team
? Strong interpersonal skills, with the ability to manage, influence and negotiate with stakeholders at all levels
? Ability to manage sophisticated budgets and performance forecasting models
? Comprehensive understanding and experience of audience segmentation, analytical modelling such as LTV and use of insights to drive strategy and performance
? Commercial mindset, with the ability to set and evaluate short and long-term strategic objectives and pivot based on results
? Numerate with excellent data analysis and interpretation skills
? Excellent organizational skills, especially the ability to manage a complex, varied and substantial team workload
? Excellent verbal and written English and the ability to produce well designed and high quality proposals and reports
2) Experience:
? More than 5+yrs experience in Supporter(customer) Development and Marketing in corporate or NGO sector including at least 3+yrs experience in Retention Marketing/ Experience marketing.
? Detailed understanding of cash and recurring revenue business models and budgets
? Experience and understanding of creative process and relationship with brand identity through different channels and audiences
? Experience of working in a fast-paced, high performing team
? Experience working for a centralized, international organization would be a strong advantage
? Experience using a CRM system
? Language Skills: Korean speaker, Fluent in English