담당업무

글로벌 소비재 브랜드의 브랜드액티베이션 (커뮤니케이션 중심) 포지션입니다. 
궁금하신 분들은 언제든지 010-8763-1936으로 전화주시면, 상세하게 답변드리겠습니다. 
 

• Oversee development of campaign deliverables for each cycle:
  • - Work closely with Brand & Field Marketing teams to ensure campaign consistency across all materials
  • - Act as the key point of contact for agencies (creative/media/BTL)
  • - Develop planogram in line with brand strategy for each cycle
  • - Monitor competitors` in-store activities to ensure competitiveness to gain share of voice within the retail environment
• Oversee production of POSM materials for each cycle to ensure timely execution in the field:
  • - Manage POSM agencies to ensure production and timely delivery of materials to branches
  • - Manage production quantities in line with branch & portfolio strategy requirements
  • - Work closely with Sales Planning to ensure cycle planning activities are aligned and communicated to Field Force
• Develop BTL activation (stand-alone or as part of a cycle campaign) to drive awareness and build equity for brands:
  • - Identify consumer engagement opportunities that are consistent with overall brand strategy and positioning
    - Track and perform administrative tasks related to budget:
    - Manage costs within each project to ensure amount spent is within aligned budget
    - Ensure full compliance with internal policies and processes from an administrative point of view

자격요건

• Bachelor degree
• 2+ years of marketing experience in FMCG or retail industries
• Fluent written & spoken Korean and English (required)
• Good skills in Powerpoint, Excel and Words (required)
• Project management skills
• Excellent oral and written communication skills
• Team player
• Time management skills
• Ability to multi-task and meet tight deadlines