담당업무

Maximize sales and brand opportunity through category marketing from product creation to market introduction, based on market and consumer insights.

1. Understanding on Product Creation Process (Product design, GB/IB, Consumer trend & behaviors, product tests, etc.)

2. Long term & short term Category strategy

3. Brand Strategy Planning

4. Market in-sight (channel, category, and competition, etc.)

5. Understanding on Market introduction process (schedule, launching time, promotion, etc.)

6. Market data analysis (GfK & internal channel sales)

7. Negotiation w/Factories and Sales Channels (FOB Business)

자격요건

ㆍ학력 : 대졸이상

ㆍ경력 : 경력5년↑

우대사항

1/ Category marketing experiences for consumer or FMCG products at least 5years

2/ Fluent in English