담당업무 

Position Summary

This senior position will oversee strategizing opportunities based on data, executing campaigns in partnership with business units (Gaming, Hotel, F&B, Retail & Theatre), and developing integrated campaigns as an all-inclusive solution. The ideal candidate will have a strong background in brand development, data-driven decision-making, events management and cross-functional collaboration, with an exceptional sense of creative thinking and the ability to evaluate and implement creative ideas that align with our brand`s identity. Understanding the latest industry trends and best practices is crucial to this role.

Overall Job Responsibilities  

▶ Supervises the development and execution of innovative marketing strategies in Korea to strengthen the brand positioning of our integrated resort and maximize business performance across key business units, including Hotel, F&B, Retail, Theatre, and Gaming

▶ Utilize data-driven insights to identify and capitalize on opportunities for growth, customer engagement, and brand building within the resort

▶  Foster a culture of creativity, encouraging innovative ideas and solutions that align with and enhance our brand`s identity in Korea

▶ Establish strong partnerships with business units to develop and execute integrated marketing campaigns that address specific objectives while maintaining a consistent and compelling brand presence

▶ Collaborate with cross-functional teams and stakeholders to create a cohesive marketing strategy that effectively promotes the integrated resort as a unified and seamless experience

▶ Analyze and report on the performance of marketing campaigns, providing actionable insights and strategic recommendations for improvement

▶ Stay at the forefront of the latest trends, tools, and best practices in brand development, marketing, and customer acquisition, ensuring our marketing efforts remain innovative and effective

▶ Build partnership with Korean brands to drive awareness of Solaire brand ? Oversee the brand marketing budget, tracking expenditures, and ensuring alignment with overall marketing goals and objectives

▶ Mentor, and develop a high-performing team of brand marketing professionals, fostering a culture of excellence and continuous improvement

자격요건

REQUIREMENTS 

▶ Bachelor`s degree in Marketing, Business, or a related field ? 10+ years of experience in brand development, data-driven decision-making, and crossfunctional collaboration, with a proven track record of success in a leadership role

▶ Exceptional creative thinking skills, with the ability to evaluate and implement creative ideas that align with our brand`s identity

▶ Strong understanding of the latest trends, tools, and best practices in brand development, marketing, and customer acquisition

▶ Excellent team management skills, with the ability to motivate, inspire, and develop team members

▶ Proficient in marketing platforms, and other relevant tools and technologies ? Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders

▶ Analytical and data-driven mindset, with the ability to draw insights from marketing campaign performance and make strategic decisions based on data ? A proactive, results-oriented approach, with the ability to navigate complex challenges and drive innovation

▶ Language : Strong Korean language and Proficient in English language

우대사항

ㆍ원어민 수준의 영어 구사

ㆍ브랜드 마케팅, 대형 기획사, 럭셔리 마케팅 경력자