담당업무
- Develops and manages execution of brand strategy for new product launches, reformulations and product improvements. - Manages production cost, prepares budget reviews. - Recommends SPI and margin improvement programs to ensure savings to happen. - Identifies consumer trends, proactively gains market share and provides marketing insights. - Analyzes market data, track promotion, media implementation effectiveness and ROI. - Plans and analyzes consumer and trade promotions to enhance marketing activities and provides post promotion analysis of results to functional leadership. - Designs and drives digital marketing strategies and implements global marketing initiatives. - Projects, plans and forecasts brand volume/profit/market shares utilizing financial analysis and market insights.
자격요건
- Bachelor`s degree - 7년이상의 소비재 마케팅 경력 - English Communication skill
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