담당업무
Develop and execution of OTC brand marketing strategies and action plans to meet *** objectives including people manage of OTC Marketing Manager.
[ROLES AND RESPONSIBILITIES]
Develop and lead marketing programs with engagement of internal & external cross functional team. Work closely with *** sales team to ensure clear understanding of marketing programs. Work closely with regional marketing team and global client to manage brand. Lead marketing strategic and tactic and implementation in 360-degree touch point consumer marketing channels including TVC, Digital, OOH, PR, and pharmacy channel. Analyze both market data (IQVIA) and internal data to define the sales forecasts & demand plan. Measure marketing campaigns with data-driven analysis and insights via KPI dashboards. Support/guide OTC marketing as team manager to meet the objectives. Develop and enhance key customer relationships and partnerships (HCPs, clients, consumer) Work as a core member of new BD project to develop marketing and go-to market strategy for new business opportunities. Ensure all promotional activities are fully compliant.
자격요건
[QUALIFICATION]
Bachelor’s degree or above. Fluent in English (written and verbal communication) +8 years of experience in OTC product marketing (Anti-fungal category experience is preferred) Experience in IMC including TVC, Digital, PR and BTL. Ability to work in a complex environment. Sense of urgency in executing tasks and responsibilities. People management experience is preferred. [COMPETENCIES REQUIRED]
Business and strategy analysis skill Communication, Excellent inter-relation skills Customer Focus, Decision making Drive and achievement, Self-motivated Leadership skill
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