담당업무

Develop and execution of OTC brand marketing strategies and action plans to meet *** objectives including people manage of OTC Marketing Manager.

[ROLES AND RESPONSIBILITIES]

Develop and lead marketing programs with engagement of internal & external cross functional team.
Work closely with *** sales team to ensure clear understanding of marketing programs.
Work closely with regional marketing team and global client to manage brand.
Lead marketing strategic and tactic and implementation in 360-degree touch point consumer marketing channels including TVC, Digital, OOH, PR, and pharmacy channel.
Analyze both market data (IQVIA) and internal data to define the sales forecasts & demand plan.
Measure marketing campaigns with data-driven analysis and insights via KPI dashboards.
Support/guide OTC marketing as team manager to meet the objectives.
Develop and enhance key customer relationships and partnerships (HCPs, clients, consumer)
Work as a core member of new BD project to develop marketing and go-to market strategy for new business opportunities.
Ensure all promotional activities are fully compliant. 

자격요건

[QUALIFICATION]

Bachelor’s degree or above.
Fluent in English (written and verbal communication)
+8 years of experience in OTC product marketing (Anti-fungal category experience is preferred)
Experience in IMC including TVC, Digital, PR and BTL.
Ability to work in a complex environment.
Sense of urgency in executing tasks and responsibilities.
People management experience is preferred.
[COMPETENCIES REQUIRED]

Business and strategy analysis skill
Communication, Excellent inter-relation skills
Customer Focus, Decision making
Drive and achievement, Self-motivated
Leadership skill