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Position: Customer
Engagement & CRM Manager Core Accountabilities
- Develop, initiate, and manage
CRM strategy and plans for clients’ engagement and experiences
: Global
events, brand moments, in-store experience, exclusive top VIC programs,
etc. to enhance VIC loyalty
- Monitor/Analyze
CRM performances to enhance conversion and customer retention and to
improve customer experience and lifetime value.
- Analyze
customer data to meet CRM KPIs and work closely with stores to
continuously improve customer data accuracy and quality.
- Collaborate
with other functions and teams to identify opportunities for VIC
engagement and loyalty.
- Develop
CRM insights and intelligence to support and promote commercial goals
- Work
closely with global teams/regional teams to share local plans, needs and
results.
- Budget
management.
Requirements
- Bachelor’s
degree with over 8 years of Marketing experience and a minimum of 5 years
of CRM experience.
- Excellent
presentation and communication skills
- Self-motivated
and passionate
- Data
analysis and management skills.
- Project
management experience
- Retail
Industry, preferably in Fashion & Luxury experience.
- Fluent
English skills both written and spoken.
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