담당업무

ㆍBuild strategic plan of lifecycle management through deep understanding of the market and competitive landscape

• ㆍBuild sales & marketing strategies/tactics and drive business performance of brand to maximize business opportunities, working across all elements of the marketing mix and use appropriate channels of communication
• ㆍLead launch design and planning, including establishing launch strategy and go-to-market plan
• ㆍShape the environment for the successful preparation of reimbursement launch and indication expansion.
• ㆍSecure in-depth knowledge of market size/dynamics, treatment pathway, competitive landscape, payer landscape, and unmet needs
• ㆍConduct market research to understand physician/patient dynamics, assessing operational support needs and developing launch tools

자격요건

• ㆍmore than 8 years experienced in Phama marketing 
• ㆍAbility to build strategic relationships with external stakeholders
• ㆍProven patient centricity demonstrated by empathy, understanding and commitment to support
• ㆍStrong foundation of marketing principles with commercial acumen
• ㆍExcellent critical thinking and analytical abilities to diagnose critical launch and business issues and develop solutions
• ㆍExcellent collaboration, communication and organizational skills