(Sr.) Brand Manager - 외국계제약사


포지션 및 자격요건

(Sr.) Brand Manager 

[ 담당업무 ]

  • - Build strategic plan of lifecycle management through deep understanding of the market and competitive landscape
  • - Build sales & marketing strategies/tactics and drive business performance of brand to maximize business opportunities, working across all elements of the marketing mix and use appropriate channels of communication
  • - Lead launch design and planning, including establishing launch strategy and go-to-market plan
  • - Shape the environment for the successful preparation of reimbursement launch and indication expansion.
  • - Secure in-depth knowledge of market size/dynamics, treatment pathway, competitive landscape, payer landscape, and unmet needs
  • - Conduct market research to understand physician/patient dynamics, assessing operational support needs and developing launch tools



[ 자격조건 ]

  • - Ability to build strategic relationships with external stakeholders
  • - Proven patient centricity demonstrated by empathy, understanding and commitment to support
  • - Strong foundation of marketing principles with commercial acumen
  • - Excellent critical thinking and analytical abilities to diagnose critical launch and business issues and develop solutions
  • - Excellent collaboration, communication and organizational skills 



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