Main Purpose of Job
- Drive overall marketing activities for increasing awareness and support the OOH business, specially focus on marketing communication & campaign
- Contribute to secure brand image as leading coffee brand in the market
- Continuously improve the consumer experience for prospects and new members, based on omnichannel customer feedbacks, data & insights and always oriented on value creation for the company
- Make synergy with B2C and B2B business 
- Product: Nespresso Professional 

- Marketing Specialist (or Sr. Specialist) in B2B Marketing team
*경력/역량에 따라 타이틀 부여예정

Key Outputs
Campaign management
- Plan, manage and integrate marketing campaigns with related teams and persons including timeline, budget, action plan, key strategy, messages and actions 
- Lead marketing event for lead generation and brand desirability 
- Benchmark local activation with international best practices and local competitive environment
- Explore partnership opportunities
 
Product launches and key projects 
- Responsible for the full portfolio of coffee, machines, accessories and services.
- Continuous review of the portfolio performance to understand and lead possible optimizations
- Annual deep dive on market, trends and competitive development to fuel the local category strategy (in line with the global strategy) and marketing plan
- Plan annual promotion scheme and execute market specific local initiatives for office and Horeca channels
- Support continuous improvement through conducting pre- and post-evaluations of product launches & themes
 
Consumer experience
- Analyze and design optimized consumer journey and consumer experience, based on customer feedback, internal/external data & insights
- Drive continuous improvement and ensure consistency across all touchpoints within the consumer journey by developing improvement initiatives
- Contribute brand experiences and offer new coffee moments to customers in the area of coffee, machines, accessories and services for office and Horeca channel
 
Communication 
- Enhance Nespresso Proressional branding and premium positioning while ensuring compliance with brand standards and HQ guidelines 
- Develop communication strategy toward customers to increase awareness and generate qualified lead
- Responsible for end-drinker-faced content including digital media, press material, advertorial etc