***English Portfolio Nessesary***Pivo Blog:
Ideate, draft, and schedule relevant and engaging blog topics aligned with Pivo Research industry trends and keywords for effective content and SEO planning. Coordinate with freelance writers, assigning topics and providing guidelines for articles. Review and edit article submissions for accuracy, clarity, and adherence to brand guidelines. Create image assets for blog articles and Instagram, utilizing provided templates. Develop and maintain an editorial calendar, aligning content with marketing campaigns and product launches. Monitor and analyze blog analytics, actively working to increase views and readership.
Pivo Social Media: Conduct social reporting and analytics to track performance and identify opportunities. Repurpose content from the Pivo blog for use as organic social media content. Distribute weekly blogs (2x) via Twitter and Instagram stories. Collaborate with other teams to share company/brand news via LinkedIn. Maintain consistent brand voice across all social media platforms.
Email: Plan, create, and execute email campaigns aligned with key commercial holidays and marketing objectives. Provide guidance to designers for email templates, ensuring brand consistency. Distribute weekly blogs (2x) to email subscribers. Monitor and maximize open rates, click-through rates, and conversions, identifying areas for improvement. Design and implement automated email marketing workflows for various customer journeys (welcome series, abandoned cart, post-purchase, etc.). Stay up-to-date with email marketing trends, drawing insights from other successful campaigns.
Qualifications: Proven experience in brand communications: content creation, email or social media management Native-level English Excellent written and verbal communication skills Analytical mindset with the ability to interpret data and optimize strategies Detail-oriented with a keen eye for brand consistency Self-motivated and able to thrive in a fast-paced environment
Preferred Experience:
Familiarity with Klaviyo for email campaign management. Basic knowledge and understanding of design tools such as Canva/Figma. Proficiency in WordPress, including the use of Yoast SEO. Familiarity with Ahrefs for SEO analytics.
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