[채용 직무명] - Marketing부문 Asso. NB Strategy & Portfolio Director - 경력10년 이상
▶주요업무 Lead the long-term strategic initiatives for National Brands. -Build brand world (incl. PBBP) for each brand. -Brand architecture / Innovation Pipeline Goal / Market Expansion for each brand. -Oversee the entire business strategy & portfolio of National Brands. -Lead the 1YP process by defining the target audience and developing jobs to resonate with them. Also, keep advice for creative solutions and activation, etc. -Set up and keep monitoring KPIs and give direction to the entire team to achieve KPIs. -Lead an ongoing innovation agenda to create new business opportunities for each brand (with Innovation Team). -Continue to pilot new marketing approaches through next-gen MKT and community MKT based on passion points (with each Brand Activation Team). -Lead important report materials for BU, ZONE and Global.
▶자격요건 -Commercial Acumen -Good at numbers, consumer insights, and logical thinking -Good at storytelling and documenting -Strong resilience and flexible thinking for problem solving -Work hard & Play hard / Good team player -over 10 years of working experiences in marketing or related areas
▶선호산업 -Major FMCG, Branding /MKT Consulting experience is preferred
▶선호인재상 -Proactive & Strong Drive with Passion for Beer
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