[담당업무]

-        Manage celebrity and ambassador activities and handle dressing, events, editorials and further collaborations with PR manager

-        Plan and manage large fashion editorial and features with PR manager

-        Develop press release and pitch the editorial to target media

-        Pitch and manage quality of exposure through target pint and online media and social channels  

-        Handle media inquiries and build up strong relationships with press

-        Connect with global teams and partner to leverage contents and assets

-        Organize product seeding for product launching and special occasions

-        To closely assist PR manager in execution of all local press programs such as seasonal press presentations, media trip, press events and corporate communications and etc.

-        Cross functional collaboration with not only Marketing, Advertising & Digital team but also Retail, Store management team to elevate the brand, products etc.

-        To manage agencies for monthly magazines and celebrities dressing