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Job
Description
Job Title: Manager, Integrated Marketing
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Job Reports to: Director, Marketing, North Asia
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Job Level: Manager of
staff
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Department: Korea Marketing
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Location: Korea, Seoul
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Date Prepared: July, 2023
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Role Mission:
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To be
responsible for leading
Korea country marketing planning and activation leveraging global/ regional
scalable marketing platforms and channel programs. The Integrated Marketing
Manager is also required to work with the Regional & Global Marketing
team and stakeholders to ensure and execute consistent marketing and product
presentation across all retail and wholesale locations.
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Key Process Accountabilities
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Key Activities
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1.
Marketing
Campaign
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Localize
Global campaign strategy for Korea and supervise all relevant activation across
all channels
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Manage
Collaboration partners for Korea and plan/execute local Collaboration marketing
activation
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Work
with cross-functional and regional teams to decide plan
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Liaise
with Sales/Merch team, agencies as required
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Organize
the campaign event for press & consumer
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2.
Integrated Marketing Communication (IMC)
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Create
communication strategy with regional team: PR calendar, monthly pitching
products, media lists to target, scorecards to maintain, and localize PR
toolkits that come from global team
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Identify
local influencers and plan to use them with Regional Marketing team
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Direct
agency to organize media event, and meetings with short-lead or long-lead
media, and other press events
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Coordinate
PR material based on the regional/global directions and master copy
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Create
country PR content with agency aligned with regional/global guidelines
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Manage
crises, legal issues, copyright/trademark related permissions
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Manage
product seeding for media, celebrities and influencers - picking correct
product styles and sizes, accounting process, shipping/delivery
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3.
Go-To-Market (GTM)
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Partner
as the liason between local sales team, merchandising team, and
global/regional marketing teams to identify seasonal product stories and
ensure a seamless execution of all campaigns
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Define, manage, and execute to timelines
of all Go-To-Market (GTM) campaigns to plan & execute marketing
activations
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Work
with key marketing stakeholders to aligns key calendar dates with
deliverables and communicates channel obligations
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Ideate
and streamline, omni-channel content across different platforms like PR,
Social, E-Comm, Paid Media, Retail and Wholesale and other channels
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4.
Wholesale/ Retail Marketing
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Supervise
brand guideline and ensure the execution of the GTM strategy
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Identify
key accounts support opportunity and plan for its activation
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Plan
and implement retail marketing support programs
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Liaise
with WS Sales Manager and key accounts on marketing planning and execution
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Liaise
with Retail Sales Manager and store managers for all retail promotions
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Manage
press release creation as well as social media artwork for key accounts
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Manage
GWP production and vendor sourcing if needed
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Direct
PR or local events agency to organize in-store consumer events for key
accounts & retail stores
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5.
Overall
Marketing Strategy
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Participate
in regional marketing communication strategy plan
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Develop
and implement the country communication strategy & marketing calendar
with regional team
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Evaluation
of all marketing activations based on KPI and ROI
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Co-marketing
with other brand/company
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6.
Budget
Management
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Marketing
budget planning with regional team
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Marketing
budget control including VM budget
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7.
People
Management
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Develop
an effective team dynamic: communication, transparency, commitment to results
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Emphasize
IDP to team members
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Execute
performance review on-time and accurately
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Drive
consistent employee engagement
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Deliverables and Indicators (KPIs):
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1.
Country
Profit and Loss
2.
Marketing
Communications Key KPIs
3.
Budget
Management and Cost Monitoring
4.
Performance
Appraisal in people management
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Job Requirements:
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Education
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Degree in
Marketing/Business or related discipline
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Experience
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- At least 8
years’ marketing experience in sports, fashion or lifestyle industry
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Experience in managing event promotions is essential
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Experience in people managing
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Knowledge
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Marketing
KPI’s and Marketing plan; know about the market; commercial needs per
channel; English language; MS office
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Interpersonal
Skill
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- Team
player, able to build effective relationships with cross-functional and
regional teams
- Able to
work in a dynamic environment & make major contribution to building Crocs
brand
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Travel Requirement
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- Overseas
business trip is necessary
- Domestic
travel is necessary
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Key Role Dimensions:
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Key
Relationship:
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Internal:
- Country
leadership team;
- Regional
Marketing team;
- Asia
Country Marketing team, Global Marketing team
External:
-
Customers; WS Key accounts
- PR/Influencer/Event
agencies
- Collab
partners, Commercial service provider, Vendor
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People
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The role
coaches Korea marketing team, defining the structure and roles
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Geographical
Area
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The role
has a geographical scope of one country
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What do we offer?
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· Flexible working time and workplace, Summer Fridays
· WFH for 2 days a week
· 3 days of refresh leave
· 5 days of December Year-end holiday closure
· Entitlement crocs shoes by quarter, VIP Coupon
· Family Day program; Early home
· Learning opportunity with global training curriculum; Provide
e-book and run the crocs bookcafe
· Fun and meaningful experience in Crocs Cares
· Experience A job within an unique and fast growing global brand
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