유의사항
ㆍ허위사실이 발견될 경우 채용이 취소될 수 있습니다.
Job Title: Social Media
Specialist Reports
To: Manager, Integrated Marketing, Korea Department:
Korea Marketing Location:
Seoul, Korea Career
Level/Grade: CL4/KRG7 SUMMARYCrocs is built on inherent simplicity and people-purposed,
imaginative innovation. Our culture thrives on those who can think big,
act fast and collaborate with ease. We’re looking for a creative Social Media Specialist to
join our Korea Marketing team. Are you up for the challenge? As our new Social Media Specialist, you will help
us tell our brand and product story through innovative, engaging and
culturally-connected social-first storytelling and activations. You will be the
person the organization goes to when asking about what’s new in social, what
should we be thinking about, and how do we bring our brand and products to life
on social not only in Korea, but also in markets around the world. By supporting, driving and implementing our existing global
social media strategy with local relevance, you will support the development
and execution of industry leading tactics, drive community engagement, influencer
partnership, social audience growth and brand loyalty in the Korean local
market. As a key Social Media point person for cross-functional
campaign planning, you will support integrated, 360 programs, ensuring that our
social approach is powerful and aligned across all elements of the program. In addition, you will provide insight into Crocs’ online
communities to key departments within the Crocs corporate infrastructure ? such
as Marketing, Sales, Product Development and Customer Service. This position requires excellent communication and organizational
skills, marketing savvy, connection with pop and social media culture, computer
skills and an in-depth knowledge of social media and social media platforms,
tools and applications. ESSENTIAL
DUTIES AND RESPONSIBILITIES: What
your day will look like: -
Partner with our Integrated Marketing Specialist
to execute, leverage and optimize 360 marketing activation. -
Work closely with our Graphic Designer to
review assets and copy to ensure it hits our brand voice across all posts. -
Partner with our HR team to continue to build
out and execute the Crocs employee branding strategy including managing all
LinkedIn posts.
- Influencer Management: Based on our global influencer marketing strategy, build up
the local plans, sharpen our local strategy and optimize tiered approach
from brand ambassador, marco/micro influencers to authentic fans to enhance
brand resonance in the local Korean market.
-
Build a broad stable of long-term, authentic
partnerships through an astute mix of organic brand ambassadors to generate
mass awareness and buzz with target consumers. -
Effectively engage with macro- to
mid-influencers to support strategic product growth initiatives across target
consumer segments during key marketing moments. -
Activate more nano- and micro-influencers to
ensure we have a constant drumbeat of awareness allowing us to build a solid
portfolio of user-generated content.
- New Media Innovation: Optimize a seamless social
experience by exploring and applying new media innovations to support key
initiatives, by integrating with Ecom and key platforms
- Social Media Adertising: Operate and manage paid
media and paid posts by partnering with global team as well as agency
partner
- Real-time Moments: Social listening and culture connection, identify, monitor
and engage with what’s trending
- Community Management: Support proactive and reactive daily monitoring and
engagement on both organic and paid posts
- Social Customer Service: Partner with our stellar Customer Service Team and agency
partner to build processes and ensure a seamless experience for our fans
via social channels
- Reporting: Create and update weekly and monthly reports, analyze
campaigns and product launches
QUALIFICATIONS:The successful candidate will be a self-starter, have
demonstrated leadership working in a complex corporate structure and have an
ability to communicate with and influence across departmental boundaries to
affect positive change. This individual will have the following knowledge,
skills and personal characteristics (required):
- Bachelor`s degree in Marketing or equivalent experience [Creative Writing, Copywriting]
- A minimum of 3-5 years of
full-time experience in social media marketing
- Good written and spoken English
and Korean
- Strong understanding of social
media and the capabilities of different channels including Instagram,
Twitter, Facebook, YouTube, LinkedIn, TikTok, Snapchat, SNOW, B612, etc
- Experience in creating content
calendars and schedules for social channels
- Ability to analyze data and
trends across social media and implement that information into our social
strategy
- Keen attention to detail to
ensure all planned posts go live as scheduled across correct channels
- Active use and in-depth
knowledge of social media listening and publishing tools
- An understanding on user
behavior and demographics per unique social media platform
- An eye for spotting social
media trends and moments
- Amazing storytelling, content
creation and copywriting skills
- Highly proficient in Microsoft
Office, especially excel and PowerPoint
- Ability to think fast with
sound judgement and decision-making skills
- A demonstration of being a
team player, able to build effective relationships with global, regional
marketing and country cross-functional teams
- Detail-oriented, analytical
numerically, inter-personal, creative and open-minded
- Relevant
system qualifications/certifications are a plus
- Work
experience at international company or social media agency is an advantage
- Overseas education is an advantage
|