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Create
communication strategy with regional team: PR/Social media calendar, monthly
pitching products, media lists to target, scorecards to maintain, and localize
PR Social toolkits that come from global team
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Identify
local influencers and plan to use them with Regional Marketing team
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Direct
agency to organize photo calls, and meetings with short-lead or long-lead
media, and other press events
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Coordinate
PR/Social content based on the regional/global directions and master copy
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Create
country PR/Social content with agency aligned with regional/global guidelines
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Manage
crises, legal issues, copyright/trademark related permissions
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Manage
product seeding for media and influencers - picking correct product styles
and sizes, accounting process, shipping/delivery
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