Key Job Accountabilities As the Online Brand Manager, to own the online experience for shoppers across both our websites and the retail path to purchase. Work with the e-commerce team to translate the different online activation experiences for different retailers. To provide the right consumer/shopper engagement plans, channel strategy, pricing strategy and promo plan to land 3CE ambitions for each online retailer and truly understand the shopper. To manage online consumer journeys and gather data to learn from online retailers ? work closely with the digital teams to align content throughout the path-to-purchase. Ensure that all e-commerce activities are consistent with the brand sense of purpose.
Mission & Defining Characteristics -Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client / customer -Ensure that all digital activity is consistent with the objective and the essence of the brand and contributes to the growth of the brand by managing interactive campaigns and customers -Responsible for Ecom P&L by brand under guideline & supervision of Brand Director, growing Sell Out on their Brand ahead of Category -Converts the Brand Strategy into an operational E-Brand Plan (local HP definition, investment framing per hero product -Build content planning corresponding to the activity plan -Responsible for ECom bottom of the funnel (CPAS, Marco, etc.) off-platform Media Budget to drive quality traffic to the right platform, on the right SKU, at the right time
Main Tasks & Responsibilities -Builds overall E-store brand image: content, layout, promotions (bundles) & story -Translates and writes local Copy in line with Regional guidelines -Sets brand pricing & Promotional strategy -Champions the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling and off platform media (incl. media budget) -Develops a clear traffic strategy, execute & optimize for off platform traffic for each platform -Responsible for developing marketing tools for the platform. -Define target Product/ Key Word -Define Cross Selling Frame -Improve Ratings and Reviews for pillar product by building insights on this data -Constantly work on the buyer data to improve loyalty & repurchase
Qualifications -Education: University graduate -Years of experience: +3~6 years of career experience -Specific Career Experience -Existing talent from Marketing or Digital who is interested in E-commerce & willing to learn -Strong Operational Marketing profile capable of building detailed activity plans -Collaborative and able to work between Sales & Mktg to build the right plan -Analytical -Language: Fluent in both Korean and English -Other Skills: Proficient with Excel, PPT (*Please attach your updated Eng. resume when you apply)
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